Hello, I’m Lindsay.
I’m a writer, content marketer, and digital strategist. I create content that moves and motivates for brands, businesses, and media.
Ask me how I can help with your content strategy, brand campaigns, emails and newsletters, social media, website content, event promotions, business storytelling, or travel writing.
Trust me, it will be worth it.
How I Work
I’m a storyteller first.
Well-laid content plans mean nothing if the work doesn’t move and compel. People want to connect, and the best way to do that is through a story that makes them feel something — on any platform, in any form. I spent years telling stories for National Geographic, traveling the world to bring these perspectives to a global audience, and I pull from that foundation every time I work with a client.
I make sure it’s about you.
Your business is unique, and your content should be too. I have a talent for identifying your voice and story, and I can quickly develop a plan built for your needs. You won’t get a generic, formatted strategy from me. I deliver content that speaks to who you truly are and what you want to accomplish.
I am meticulous with my details.
The small things matter, and I’m careful in my work. I know my grammar, have worked under many style guides, was trained by meticulous copyeditors, and take pride in creating accurate and effective content — from properly placed commas to rigorous fact-checking. You can chalk it up to my time as an attorney and a National Geographic editor.
I bring new and creative ideas.
You need something new. That’s why you’ve hired me. Creativity and storytelling are at my core, and I work hard to consistently develop distinctive, customized content and strategies for every client. I brainstorm creative concepts — with an eye toward data and function — and iterate on these until I’ve built something you haven’t seen before.
I want to do this together.
I’m a guest in your living room. While my expertise and creativity will get us where we need to be, this is your home. I want to hear from you and the people invited to the party. I’ll bring flowers, remove my shoes, and pull everything together to create something beyond what we could have done alone.
I’m nice to be around.
It’s my job to make all this easier for you. I’m happy to be at every project, and I’ll let you know by bringing calm positivity and excitement. I meet my deadlines, write content you barely need to edit, and do it all with a smile. To be honest, there’s a decent chance we’ll leave this process by sending one another vacation photos.
Some stuff I’ve done:
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Event Marketing for Northwestern University
I conceptualized and wrote the creative and marketing campaigns for Kellogg Business School’s Global Women’s Summit. The cross-platform campaign asked attendees to “own what’s next.”
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Immersive Brand Campaign with The North Face
I built and published “Expedition Antarctica,” a multimedia editorial campaign for The North Face that followed six renowned climbers to Antarctica, bringing content back from the field to readers at home.
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Strategic Policy and Advocacy Report for Zillow
I provided editorial guidance on a “Build the Middle” report for Zillow and Casita Coalition, advocating for adopting and supporting better middle-class-friendly housing opportunities.
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Adventure Travel with National Geographic
I coauthored “Great Outdoors U.S.A.,” a book on 1,000 excellent outdoor adventures across the 50 states — focusing on natural expeditions, state and national parks, family-friendly excursions, and accessible outdoor activities.
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Sustainable Advertising with OpenX
I wrote an eBook on the significance and power of sustainability in the advertising technology industry. The business guide provides education, resources, and strategies.
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Economic Development with the University of Michigan
I write about economic development, healthcare advancements, technology, and academic programs for the William Davidson Institute at the University of Michigan.