Excellent content will make your organization shine — and my content expertise can get you there. I can help your group create copy and strategy around communications, marketing, social media, email, and fundraising. Here are some of the ways I work with businesses, associations, nonprofits, and communications firms:
The best communications and marketing copy is tuned into both the brand and the client. It’s a balancing act that requires a deep understanding of an organization’s voice and mission, along with what will resonate with the audience. With this harmony in mind, I create internal and external communications materials, strategy and reporting documents, marketing content, and press releases in both print and digital.
Social media is a constantly changing but ever-important aspect of running any business or media outlet. I have grown international social media brands, led large-scale campaigns, analyzed accounts, developed account strategies, and written copy for multiple social media platforms. Productive social media accounts need a balance of classic editorial grounding, an eye on the shifting landscape, and a personal touch — all of which I’ve cultivated over my years doing this work.
Connection is key to any business, and email is an important avenue for those connections. Newsletters continue to be a successful way to reach new and lasting clients, patrons, and supporters, and intermittent email campaigns supporting a particular project can be equally successful. I have experience working in both email copy creation, strategy, and production.
Many associations and nonprofits rely on fundraising and grants for their continued success. This work requires attention to detail, a clear understanding of an organization’s work, and excellent storytelling abilities. I have experience drafting fundraising copy for websites, social media, email campaigns, and events. I also have experience drafting letters of intent, grant content, and unofficial grant requests.